Spark Brand Information Kit
Project SummaryWe were to conceptualize, design and develop the brand of the company from the brand identity, logo to the website as well as store layout (3D Render of outlets) The Vitamin Factory logo portrays a freshness aesthetic through its playful typeface logo. The letter "V" that is emphasised is a visual stand-in for orange juices; it portrays a fun element which sways to the younger crowed as they are the primary consumer. The "V"icon which is a smeared pays compliment to the typeface selection which is angular faced and clean.
In Collabration With Vox Eureka PLTWe were to conceptualize, design and develop the brand of the company from the brand identity, logo to the website as well as store layout (3D Render of outlets) The Vitamin Factory logo portrays a freshness aesthetic through its playful typeface logo. The letter "V" that is emphasised is a visual stand-in for orange juices; it portrays a fun element which sways to the younger crowed as they are the primary consumer. The "V"icon which is a smeared pays compliment to the typeface selection which is angular faced and clean.
We ensured that the young energetic fun design of Vitamin Factory carries forth throughout their entire brand. Keeping Consistency in the Design elements chosen; this strategy was key to executing a successful over all brand, of fun fresh and cool; which is what Vitamin Factory is all about.